Toga Dogs
Issue
Concept
FLUXathon - 1st Place
FLUXathon is a yearly 24-hour challenge organized by FLUX - UX Club at Savannah College of Art and Design (SCAD)
2019 Theme: the things we make
There are great resources available online but they are hard to find in the vast wealth of information available.​ ​
How might we remove the stigma of feeling ignorant and make escapism productive?
Toga Dogs is a curated content search engine that helps users find a starting point to learn new skills with the rise of independent learning.
Team
My Role
Primary research
Secondary research
Creative direction
Branding
Illustrations
SECONDARY RESEARCH
Students in the United States spend an average of 7 hours in school each day and spend 180 days in school a year.
National Center of Education Statistics
PRIMARY RESEARCH - 63 survey responses
Question: Do you learn about a new subject/skill on mobile or desktop?
Question: What is your preferred learning style?
58.7%
chose desktop
68.3%
chose video
With so much time spent in school, students look to entertainment using technology when not in school.
48% children between ages of 9 to 12 play video games after school, which is
more common than children of other ages.
barna.com
By using the existing habit of students using technology outside of school, we set out to create a platform that enables them to learn new skills or subjects not taught in their schools.
How might we remove the stigma of feeling ignorant and make escapism productive?
COMPETITOR ANALYSIS
SkillShare
Strength:
-
Focus on creative fields that are not broadly taught in school
Weaknesses:
-
Requires a long attention span
-
Broad categories and hard to navigate
Lynda.com​
Strength:
-
Great variety and in-depth courses into each skill
Weaknesses:
-
Overwhelming amount of resources
-
Consumers have to pay to watch full courses.
Instructables
Strength:
-
Focuses on building and hands-on projects
Weaknesses:
-
Projects target older teenages (above 13 year olds)
-
Requires adult to filter through projects
We realized that there was a need to condense the overwhelming amount of resources available and break it down for users.
Our solution would serve to help children find a starting point, plant a seed and remove the fear of being a beginner. It would be a curated content search engine that helps users find a starting point to learn new skills with the rise of independent learning.
PROTOTYPING & USER TESTING
We started to sketch possible interface designs given the website preferences of the users.
Once digital prototypes were created, we tested the usability of the interface. It was our first time designing a website interface and we gathered a lot of feedback through the process.
Some user testing insights:
-
Did not understand how to return back to profile, a dropdown tab would be better.
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Colorful and fun layout would be important
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Wanted more interaction with the community, like sharing interests, adding friends or even "walking" around in the digital environment.
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Needed a reward system, or indication on how long they have been a member or practiced their skill.
​
Using these insights, we finalised our concept and created high-fidelity prototypes.
BRANDING & CONCEPT
Referencing to the Ancient Greeks that emphasized on an all-rounded education from music to politics, we decided on using ancient greek garments for the avatars.
Laurel wreath symbolized triumph:
Their progress reflected on the wreath as the users continue to learn new skills.
Customizable avatar and accessories
These avatars would stand on podiums that reflected their status in Toga Dog world.
Colour scheme and font
We chose primary colors to help increase the sense of familiarity with the website and calm any nerves that comes with learning new subjects.
FINAL CONCEPT AND HIGH - FIDELITY PROTOTYPE
For more details and information, please refer to the process book.