Algorithms play in favor of negative media, media that draws arguments rather than discussions - leading to us becoming more and more divided as a society.
Matter is an interactive AR map platform that focuses on the progress of social movements through key historic events and consolidates tangible actions (i.e. events, petitions, donations) to encourage continued involvement for positive societal change.
Links to Deliverables:
Prototype | Pitch Deck & Process Book
How It Works
This was a week-long design challenge so as the research lead, I used Prolific to quickly recruit participants summarized user insights to direct the strategy of the project. I also pitched in on the visual design for the promotional stills (say Hi to 3D hands) :)
This project was part of SCAD StartUp 2022, where the theme was : 'Where do we go from here?' While the theme may seem ominous, our team saw an opportunity to tackle the issue in a world of constant information overload.
As the sole researcher, I focused on the following:
Plan for enough time for designers to act on research.
Gather quantitative data on a large scale to point us in a direction quick.
Speak to experts in the field and evaluate if our solution is solving a REAL problem.
Survey (Quantitative Data)
Qualitative User Interviews
13 users (gen pop)
User Testings with Experts
1 academic historian
1 museum curator of minority studies