FLUXathon - 1st Place
FLUXathon is a yearly 24-hour challenge organized by FLUX - UX Club at Savannah College of Art and Design (SCAD)
2018 Theme: connecting the community.
The discourse in America over politics has been divisive, toxic, and alienating.
How might we make conversations around politics more comfortable to foster understanding and bridge the political divide?
Bridge is an educational platform with an AI chat bot that allows users to learn about national topics that have been politically divisive with no judgement, bringing communities together.
Brand Lead - Cherie Chung
Research Lead - Angela Martin
Less than 50% of Americans have directly taken part in civic engagement within their community within the last 12 months.
In a nationwide survey conducted by Pew Research Center's Internet & American Life Project.
66% believe that they must
"be careful not to say something
politically incorrect to avoid getting in trouble."
PRIMARY RESEARCH - 101 survey responses
Question: How informed do you feel about political issues?
Question: How comfortable are you with discussing politics with other people?
stated that they either felt not very informed or somewhat informed about political issues.
stated that they were very comfortable with discussing politics with other people.
With these insights, we started to look into ways to use what people are comfortable with to educate others who are afraid to ask.
Politics has led to heated arguments over the dinner table and unfixable relationships over Christmas and Thanksgiving.
The fear of destroying relationships has led to a lack of discussion on politics and a lack of information on national issues from unbiased sources, coupled with the fear of embarrassment of being ignorant has resulted in a largely undereducated public.
We needed a solution that could help start conversations again. It needed to:
Remove fear of talking about politics
Provide information on both ends and let
users decide their stand.
Bridge the gap between both extremes
by fostering conversations in a safe
How might we make conversations around politics less intimidating and more productive to help people bridge the political divide?
PROTOTYPING & USER TESTING
With a educational platform in mind, we started to sketch possible interface designs using paper low-fidelity prototypes.
Using photos and simple animation, we tested the usability of the designs early on in the process and found the best designs for our users in a short amount of time.
Some user testing insights:
Understood the concept very well and enjoyed the user flows
Did not notice the report feature in the chat
"What if I wanted to talk to someone specific? Could I search to find them? "
“If I like this someone I’m matched with, could I find more people like them? If I hated him, could I ignore people like them?”
We realised that in addition learning from others who are well-versed in the topic, they wanted users to have profiles for more interactions such as:
Being able to talk to them again if they enjoyed the conversation, instead of being paired by the system to another person each time.
Being able to feel like they would exit and return to the conversation whenever they felt like it.
Thus, profiles would be semi-anonymous.
Using these insights, we finalised our concept and created mid-fidelity and high-fidelity prototypes.
FINAL CONCEPT AND HIGH - FIDELITY PROTOTYPE
For more details and information, please refer to the process book.